Thirteen things it looks at
Each one is scored from 1, slop, to 5, clean. The slop score is how far the site is from clean.
See slop and clean, side by side- First impression
- The whole site at a glance, before looking closer
- Layout
- Structure, sections, grids, hierarchy
- Type
- Fonts, sizes, weights, headings
- Colour
- Palette, contrast, accents
- Spacing
- Padding, gaps, rhythm, alignment
- Outlines
- Borders, hairlines, dividers
- Effects
- Gradients, glows, shadows, blur
- Images
- Photos, illustrations, mock-ups
- Icons
- Icon set, emoji, how they are used
- Animations
- Motion on load, scroll and hover
- Copy
- Headlines, body text, labels, tone
- Links
- Navigation, buttons, where they lead
- Mobile
- How it holds up on a phone
Scanned so far
The full report
The scan is free: the score, every aspect, and where on the page it comes from. The full report adds what to change. Fast wins you can ship today, and the ones that take longer.
Pay per scan. No subscription.
Scan a siteFast wins
- Drop the small label above the headline.
Long-term wins
- Choose a typeface that is yours, not the template's.
Questions
Who decides what is slop?
Rais rated the first sites by hand, one aspect at a time. From those ratings a rubric is written in his terms. One model describes what is on your page, a second scores it against the rubric. Every result says whether Rais or the model rated it.
How is the score worked out?
Each aspect gets 1 to 5. The slop score is the average distance from 5, as a percentage. 0% is clean, 100% is slop.
What does it look at?
A desktop and a phone capture of the whole page, a recording of a scroll, and what the page is made of: fonts, colours, spacing, borders, effects, icons, images, copy and links.
My site is built on animation. Is that scored fairly?
Sites that only make sense in motion are detected, and judged from the recording instead of a flat picture.
What does it cost?
The scan is free. The full report is paid per scan. There is no subscription.
Where do the named tells come from?
Patterns such as gradient text or an icon tile above every heading come from impeccable's open catalogue. They are shown as evidence. They do not set the score.