What counts as slop

Slop. You have seen this page before, on a hundred other products. A dark background, a glow, a centred headline, two buttons.

Clean. You can tell what it is and who made it before you read a word.

Slop. Hero, three feature cards, pricing, footer. The same order whatever the product is.

Clean. The structure follows the content. Sections look different because they hold different things.

Slop. The generator's default font for everything, a heavy headline, grey body text.

Clean. A typeface chosen for this site, with sizes and weights that give each kind of text its own job.

Slop. Near-black with a neon accent, or a purple gradient. Colours nobody chose.

Clean. A small palette that belongs to the subject and holds on every screen.

Slop. The same gap between everything, so nothing belongs to anything. Or one small block lost in an empty screen.

Clean. Related things sit close, separate things sit apart, and the empty space is part of the composition.

Slop. A thin grey border round every card, input and pill.

Clean. Few borders, or none. Space and fill do the separating.

Slop. Glow, glass blur and soft shadows, added for polish.

Clean. Flat, or one effect that belongs to the idea of the site.

Slop. Stock photos, generated art, or no picture of the product at all.

Clean. Pictures made for this site: the product itself, real photography, drawn work.

Slop. A row of library icons in tinted rounded squares. Emoji standing in for artwork.

Clean. Icons drawn for the subject. Or none, because the type carries it.

Slop. Things fade in, pulse and float for no reason.

Clean. Motion that explains something, or is the experience. Or stillness, where stillness reads better.

Slop. "Supercharge your workflow." Claims that fit any product.

Clean. Sentences only this site could have written: real numbers, real names, a voice.

Slop. Buttons that go nowhere, a menu of placeholders, "Get started" five times.

Clean. Every link has a reason and a real destination.

Slop. The desktop page squeezed into a column, with text spilling off the screen.

Clean. Recomposed for a phone: type, order and pictures set for the small screen.